Canon India rebrands PIXMA MAXIFY ink-tank printers – CRN
Canon India, a leading digital imaging brand, has rebranded its PIXMA MegaTank printer and MAXIFY MegaTank ink tank printer lines to PIXMA MegaTank. The rebranding of the printer range embodies Canon’s advances in inkjet printing technology that delivers best-in-class page yields for home offices and small businesses. It also conveys the brand’s commitment to providing superior quality printouts that meet the demands of modern customers who seek high-quality printouts at incredibly low costs.
Sharing his thoughts on the announcement, C Sukumaran, Senior Director, Product & Communication, Canon India said, “Committed to innovation, we are proud to showcase the best of Canon’s technology in high yield ink tank printers with our MegaTank rebranding. Ink tank printing has been gaining popularity in recent years due to its affordability and versatility. This, combined with remote work and small business growth in India, has led to the rapid adoption of this solution. Canon India was quick to recognize this change and has responded with a range printers that are optimized for enterprise and home office customers. Our rebranding initiative is aimed at fuelling this growth further by aligning our products with evolving market trends and thereby enhancing our brand awareness in this category.”
The MegaTank sub-brand represents the characteristics of Canon’s ink tank printer series:
High Yield Ink Bottles for Ultra Low-Cost Printing: MegaTank represents the best of Canon’s research and development in high yield inkjet technology. With high yield up to 14,000 pages on a single set of replacement ink bottles, users can print more while spending less making it the ideal choice for homes, home offices, small businesses among others.
Unparalleled Ease of Use: User-friendliness has always been at the heart of Canon’s Ink Tank Printers. The new MegaTank Sub-Brand combines seamless connectivity, intuitive operation, and effortless installation for a hassle free printing experience.
MegaTank printers come with easily removable maintenance cartridges, which are available in retail stores. Replacement is quick and easy. Users can enjoy uninterrupted production without unexpected service centre visits and time-consuming processes.
High-Quality Printing on Documents and Photos: Premium print quality can be assured with the MegaTank series, as it brings forth high-resolution printing that captures the finest details –be it crisp text documents or vivid photos. The MAXIFY MegaTank lineup even features pigment inks that create water resistant3 documents to mitigate impact from accidental spills.
Catering to All Needs: The Canon MegaTank lineup starts from essential models for home and home offices, to business-centred configurations catering to larger offices and small businesses. The MAXIFY MegaTank series also include productivity features such as auto duplex printing for resource conservation, swift print speeds to boost efficiency, extra-large paper cassettes for bulk printing, and the inclusion of pigment ink for water-resistance3 on documents and exceptional print longevity.