Benefit ColorGraphics orders second Landa digital press
Benefit ColorGraphics, stated to be the fast-growing LA-based printer counting the world’s most distinguished manufacturers and commerce printers amongst its clientele, has ordered its second Landa digital printing press, the businesses stated just lately. Scheduled for supply by the top of 2024, Benefit’s S11P will embrace 7 colours and the brand new 11K module supporting 11,200 SPH.
The Landa S11 and S11P presses and modules grew to become commercially obtainable at drupa 2024.
“Benefit ColorGraphics has persistently pushed the boundaries of client communications and advertising and marketing, incomes the corporate a seat on the desk with among the world’s most prestigious suppliers,” says Landa’s chief enterprise officer, Sharon Cohen. “As such, we’re grateful that Tom’s group demonstrates the distinctive talents, sustainable benefits, and total worth of our know-how with each Landa job that goes out the door.
“Landa can also be cognizant of our duties to such an incredible accomplice,” Cohen continues. “We belief Benefit’s unique understanding of the dynamic consumerist surroundings we’re in right now, and sit up for persevering with the shut, collaborative relationship that permits us to include necessities and preferences accordingly, as we transfer ahead.”
Benefit CEO and president Tom Ling says that the primary Landa press not solely met the corporate’s must accommodate excessive volumes of B1 offset work; it additionally gave Benefit the flexibility to answer rapidly-growing demand for personalised print and unsolicited mail alternatives. The corporate can also be increasing its pharmaceutical and well being and sweetness service areas, making the S11P’s capabilities particularly related for Benefit’s subsequent stage of development.
“Landa made it doable for us to flee from what had turn out to be a relentless “placing out fires” mode by getting our B1 work, and growing personalised and unsolicited mail jobs, beneath management,” Ling says. “We bought the work accomplished in a fraction of the time and reached sustainability and waste discount objectives a lot quicker than we anticipated.”
Within the 2+ years because it took supply of the primary Landa, Ling says the corporate has been in a position to increase its companies in addition to open new manufacturing services to serve its rising buyer base. “We’re including all types of choices and shifting into new verticals,” he says.
“And it’s not like we’re solely including work for the Landa presses,” Ling says. “However it’s the Landa that allowed us so as to add the work. And now, with a second Landa press, we’ll have the ability to do way more.”
